Tag Archives: Travel and Tourism Industry

Factors Boosting Online Travel and Yatra’s Initiative to Meet this Demand

The Indian travel and tourism industry is all set to grow at a thunderous rate over the coming years. The sector is estimated to grow at an average annual rate of 7.9% up to 2023, which pegs India as the third fastest growing tourism destination over the next decade. The burgeoning industry owes its growth to a plethora of factors.

Factors that Boost Online Travel Industry:

1) Increasing internet and mobile penetration: India has the third largest base of internet users in the world and it is expected to take the number two position, very soon. M-commerce and mobile apps are the new way of boosting business and this sector is expected to see major growth. The travel industry too is following suite and now booking your dream vacation is actually just a click away.

2) Burgeoning middle class: The middle class population is expected to grow at a steady rate in the next decade. And with increasing incomes and the growing spending power of the middle class, frequent vacations both domestic and international, are high on the radar of the middle class. Long weekends, school vacations etc. regularly finds consumers taking a break from the daily rigmarole of life and going on holiday.

3) Plastic Money: Increasing use of plastic money or credit and debit cards has now made booking a vacation an almost seamless affair. Now there is no need to go to the bank and withdraw money to book a ticket or hotel. Infact the number of deals being offered by portals for payments made through credit cards is high. Banks and financial institutions are also making use of this opportunity and incentivising their customers to use their cards.

4) Highly competitive rates: Both airlines and hotels are regularly indulging in fare wars making it a win-win situation for customers. Tickets as low as Rs 1000 are being offered by airlines. Hotels too, are fast engaging in means that will increase their occupancy rates. Hotels in tier 3 and 4 are offering comfortable rooms at throw away prices. This is making travel a very pocket friendly and an endearing recreation opportunity for people.

Yatra
Yatra, an online travel portal is a one stop shop for all kinds of travel services. From hotels, to tickets, to travel itineraries, especially customised for it’s customers, Yatra is a favourite of one and all. Recently it was recognised as India’s Most Trusted Online Brand by The Economic Times survey of 2015.
Keeping in the mind the exponential growth expected in tourism, Yatra has extended its platform to all tour and travel operators under the Yatra Partner Program.

Yatra Partner Program
Absolutely unique and first of it’s kind, Yatra has launched the ‘Yatra Partner Program’, an amazing platform where tour and travel operators can exhibit their holiday packages online, under their very own brand name. This concept brings tour operators and travellers under one umbrella.
This incredible concept gives travel operators the opportunity to reach out to 14 million monthly visitors. They can list their holiday packages for free on Yatra website while enjoying commision at lowest industry rate.
Moreover, with simple payment gateways, message facility to directly connect with customers and with an ultra modern tech platform to market various kinds of holiday packages, this delightful concept will surely help boost Indian tourism.

Conclusion
Therefore, Yatra is the best online market place for tour and travel operators and beckons them to join hands in creating many more happy travellers. Register yourself for the <Yatra Partner Program> and reach out to millions of customers on India’s leading travel portal – Yatra.com


Written by
Pallak Bhatnagar, Yatra.com